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COLOR
This is one of the main elements in our designs, since we use it to organize the content and give dynamism to each page, it is built on different shades of orange.
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EDITORIAL GRID SYSTEM
The grid was conceived as an structure flexible enough to accommodate different extensions of text without compromising consistency between chapters. In addition images compensated for the negative space with modules that changed position and proportions. And chapter to chapter intros became a collection of covers displaying powerful images combined with outline versions of the main typography. As a consequence, the document turned out to be an extensive interaction of proportions and contents.
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TYPOGRAPHY
Straight from Facebook IQ branding, Optimistic family font proved to be a balanced choice, with a sleek appearance and a great readability. It brought personality to the content without interfering while reading.
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